Wednesday, 1 May 2013

Book Spotlight - The Caveman Formula by Linda Gross

The Caveman Formula

Ms. Gross is a Men’s Advocate who champions men being men. She empowers men to tap into their innate skills to win over women. Due to the fallout from Women’s Lib some 35 years ago, we have a social climate that it’s somehow no longer okay to be a man. She sets out to right this wrong.

Ms. Gross interviewed over 20,000 men to research her book, The Caveman Formula. After a generation of men who were raised by single and/or overbearing moms, many men today are at a great loss with how to interact with women, much less win them over. In gathering the research for her book, she found that many men are resorting to:

a. Being cocky or arrogant
b. Being players
c. Being that guy waiting on the sidelines afraid to make a move and/or
d. Flat out resignation.

Ms. Gross asserts that you can be CONFIDENT and still remain a gentleman…and she shows you how. She tells men how to be more effective with women and helps them avoid doing the things that hold them back. Her tips are straight to the point, easy to do, irreverent, funny, and entertaining. Her advice offers much more than just Dating Tips. She shows how to lead a fulfilled, passionate, and happy life that covers so much of the human experience.

By liberating men, it is her conviction that not only men, but women and children, will be elevated in this Men’s Movement. She believes society as a whole will come to a collective understanding and stop all the game playing that is so prevalent today.

Ms. Gross wrote this book out of curiosity and personal necessity. After a long marriage and re-entering the dating scene, she found that so many men had lost their way and were so homogenized (= womanized). She set out to find why this occurred and vowed to right this wrong.

The title comes from “The Formula”. Ms. Gross asserts that if you do the following simple 4 steps, you can win over any woman…either for a one-night stand or to win the woman of your dreams. The “Caveman” part of the title refers to Ms. Gross’ research on how we operated as a species 10,000 years ago. Unlike popular belief, Ms. Gross asserts that not much has changed since Caveman days with regard to sex and mating as a lot of what we do is biologically and hormonally hard-wired. Ms. Gross takes these very complex processes and delivers them to you in a way that you can do TODAY. The result? You get the bottom line on how to get it done for real! No tricks, no gimmicks, no lying, no deceiving…you’re getting the real deal. You will drop your fears and confusion about women and step into your Confidence and Power with the secrets of mating that Ms. Gross reveals.

Buy Link: Amazon

About the Author

LINDA GROSS, who goes by the penname ‘DT’, has a degree in Psychology from UCLA, has been a co-host and guest on dozens of radio shows, had a weekly cable TV show, was a top 10 blogger for years writing the popular column, Dating Tips for Men, offers one-on-one consulting as well as seminars.

Contact Info:,, Twitter: #dt4m

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